Have you been tapping into nostalgia marketing this season? 🎄
Nostalgia marketing is incredibly effective (especially this time of year) because it brings up memories, which trigger lingering emotions. Those emotions make people pause for a moment rather than scrolling on, and subconsiously link your product to that feeling
And who better placed to tap into those emotions than a food business at Christmas?
🦐 Don't just tell people the cut off for seafood orders is next Wednesday. Remind them of the time they sat in the front seat next to dad on Christmas Eve, sweaty legs sticking to the seat and salt in the air, collecting the all-important prawn haul from the co-op while mum got the spare rooms ready for family
🥚Don't just say your fresh eggs can help with last minute baking. Share an old family recipe and the memories it brings up for you - nan's hands over yours as you rolled the pastry, or fishing out the bits of shell when your first crack didn't go to plan
🍫 Don't sell your chocolates as a perfect gift - we both know they'll go down a treat as Boxing Day breakfast 😉
Is there a certain flavour, recipe or food that brings old times flooding back for you? Can you find a way to link your product to it?