YOU MIGHT WANT TO SIT DOWN FOR THIS ONE...
Not too long ago, I would show up on social media and have NO CLUE who I was talking to. Here I was with over 20K real Instagram followers, of which I’m extremely thankful for, earning brand deals I could only dream of, yet, when I typed a caption or even wrote a blog post, I didn’t know who I was talking to. I know, sounds crazy right?!
You see, I had ZERO intention. I thought a cute photo or witty caption would be enough. Long story short - it ain’t. Why? There are a plethora of good photos and captions out there that are trying to garner all the “likes”. And I realized that was my biggest issue: I was chasing likes instead of chasing my person, or rather my avatar.
So now, when I write a caption or blog, I’m talking to my avatar, Michelle. You see, Michelle is a lot like me (our names both start with “M’s” 😆). Michelle is honestly me 10 years ago. A little silly, a tad bit lost but eager to do something different (also present me but that’s a different caption/story lol 😂). Michelle is trying to figure out this whole social media thing, wanting to work with brands, maybe even start a business but can’t seem to find what works or sticks.
And I want to help Michelle so it doesn’t take her nearly 10 years to do what I did in a matter of 2 years (p.s. I wasted a lot of time those first 8 years). I’m trying to be Michelle’s social media bestie and fast track her towards success (however she defines it of course 😉).
Each and every time I show up on any platform, I’m talking straight to her. It’s taken me a bit to understand and find my avatar but let me tell you - now that I have, things are SO DAMN CLEAR.
Now I have to ask: by the show of hands, who else is missing their social media avatar? ✋ And do you want help to find them? If so, let’s talk in the comments👇 I mean it, let’s figure this out together because you shouldn’t wait 10 years to find your own Michelle damn it 😂 (she totally looks similar to Michelle from Destiny’s Child in case you wanted a visual 😆)